other social media outlets they’ve implemented. Since kicking off advertising success with LinkedIn Marketing Solutions, Highfive is also seeing: Increased leads directly attributable to sponsored content Increased LinkedIn-attributable leads from direct and organic search traffic Increased organic followers on Highfive’s company page LinkedIn has become Highfive’s farthest-reaching organic social channel, receiving 10X the number of organic impressions vs. The impact Highfive saw on LinkedIn far exceeded results they had achieved on other outlets prior. ![]() This drove prospective customers to sign up for free trials, and the amount of converted prospects became crucial to their success. Business Impact That Exceeds Expectations Initially focusing on top-of-funnel content with social advertising and LinkedIn Sponsored Content, Highfive saw noteworthy success at the bottom of their purchase funnel. Highfive knew that simple setup was the key to a successful campaign, but, while A/B testing for maximum effectiveness, Highfive’s decision to use bold and controversial creative fueled additional engagement. The goal of each campaign was to proactively reach new contacts, explain the benefits of Highfive’s software and drive them to convert and sign up for a free trial. They also tested various job functions and company sizes while optimizing targeting parameters. Collaborating with LinkedIn’s account team, Highfive chose to activate multiple content campaigns targeting an array of functions including IT, C-suite, and operations. Targeting the Right Content to the Right Person – at the Right Time It was obvious to Highfive that they needed to take advantage of LinkedIn’s comprehensive targeting opportunities in order to reach the large organization, IT decision-maker audience. ![]() After discussing their options, they partnered with LinkedIn Marketing Solutions to leverage Sponsored Content, targeting business professionals focused on IT purchasing. When looking for a digital marketing solution, Highfive needed new strategies to break through an extremely competitive market and reach very specific audiences who aren't actively looking for a new video conferencing provider. With a combination of lightweight hardware and intuitive cloud software, Highfive delivers high-quality collaboration and video conferencing to enterprise companies across the United States and Canada. A Partner That Delivers Quality Leads Highfive makes meetings awesome with insanely simple video conferencing built for your meeting rooms.
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